With firms working towards meeting every demand of the target customer, the phrase “Consumer is King" has taken on a whole new meaning. In today's hyper-personalized world, it is thus critical for businesses to have a streamlined solution that addresses the entire client experience.
A solution to the issue, SAP, brings to us SAP Marketing Cloud, which is a cross-industry CRM (Customer Relationship Management) solution that allows marketing and sales teams to understand the real-time intent of each customer and deliver dynamically personalised and relevant solutions across channels. This method is referred to as ‘Dynamic Customer Profiling’.
It does so by offering a set of capabilities to enable businesses to enrich customer profiles across different sources into a single view. Some of its tools are as follows:
a) Contacts and Profiles Overview
Profile Dashboard Overview
Creating Target Groups based on Sentiment Analysis
Apart from the above three capabilities, you can also leverage the benefits of lead scores, lead nurture streams, sales pipelines and a lot more features that are available on the SAP Marketing Cloud platform.
Once you have been able to chart a solid customer profile, the CRM solution lets you gain insights into customer’s real-time intents with predictive capabilities, and then turn these valuable insights into informed, strategic, and profitable actions.
If properly integrated, SAP Marketing cloud can give your company a wide range of possibilities, including:
can explore the features of SAP Marketing Cloud either by referring to the official documentation
as mentioned on the SAP website, or get in touch with us for a free demo that gives
overview of the solution.
At Exalogic Consulting, we understand the value of delivering quality customer experience and help you create unique solutions that are specifically targeted to your unique CRM centric needs. Our diversified team works towards equipping you with all the knowledge you need about SAP Marketing Cloud to create Dynamic Customer Profiles to meet your services to your leads. Furthermore, we offer industry specific consulting that helps you leverage SAP Customer Experience Cloud, which includes Commerce, Marketing, Sales, Service, and Customer Data to drive maximum engagement with your customers through various channels of communication.
Reach out to us to drive customer centricity through dynamic customer profiling through SAP Marketing Cloud, today!