Business-to-business selling has evolved with customers’ changing approach to buying. In order to align with customer expectations, business stakeholders need to adapt to innovative tools. The increasing pressure to unlock new opportunities and deliver better value has strained the team involved in acquiring and retaining customers. The solution is to evolve and stay in tune with digitally empowered customers and provide them with an appropriate buying experience. However, the vision required to enable an ecosystem with the right technology decides the chance and extent of success in the end. Even with digital selling at hand, a truly flexible and engaging experience is the key to retaining customer attention and turning the interaction into a sale.
Deep dive into the challenges at hand for sales teams and how SAP Sales Cloud is poised to address them to deliver a truly engaging digital buying experience for clients.
Meaningful interactions with clients: Convectional tools for sales management are not designed to keep a track of client interactions and are therefore not built to maintain meaningful relations with them. These interactions allow sales teams to keep track of client's business priorities and the values that drive the need for change. Such information proves pivotal to closing deals and improving the chances of acquiring projects. SAP Sales’ cloud deployment and digital-first design simplify sales processes and allow scalability future-proofing the process. Using these capabilities, sales teams can gain a 360-degree view of their clients, become a trusted guide in the sales process and subtly leverage the insights to sway the interaction in their favor.
Smart performance: While working with existing customers, businesses get to keep a track of sales volume and delivery. This data is key to estimating time spent using perishables or license renewals in case of technological solutions. The sales team can initiate reminders or conversations to renegotiate deals or renew licenses to retain existing customers. SAP Sales’ built-in capabilities allow stakeholders to forecast demand, provide interactive dashboards which offer real-time customer analytics, and prioritize leads & opportunities keeping an intelligent scoring. All of these capabilities present the perfect opportunity for social selling that is more relevant now than ever.
Automated customer-centric sales: Automation is making its way into all fields while sales teams struggle to identify the best opportunities for their business. AI-enabled sales systems analyze and deep dive into sales performance and interactive data to tailor recommendations improving the productivity of teams. By ranking the prospective clients on various factors that are fundamental to sales, SAP Sales tools automation makes the sales decision customer-centric and provides the chance for a customized experience.
Flexible sales communication channels: Most tools used for sales do not offer the flexibility to switch between platforms and are not compatible with different devices limiting the extent of communication. SAP Sales Cloud is designed to offer native experience across different channels thus delivering uniform engagement. With clients preferring the ease to move across devices, such an engagement improves the chances of a win. This also gives them power over the purchasing journey allowing them quickly to switch between products, services, and/or vendors to derive the best of these aspects.
Despite the difference in industry, geography, and demographics, the core ideals of selling remain the same based on which SAP has designed and built its sales tools. Engage with a consulting partner who can study the business gaps and find how your business can leverage SAP’s offerings to improve sales performance while also assisting with implementation and initiation into the organizational structure.
Take a step towards intelligent customer-centric B2B sales to gain better leads and lasting customer relations.