Enhancing customer experience and staying atop of the latest technological developments may be a challenging exercise for many travel and hospitality enterprises. The focus increasingly falls on millennials and the leading trends are ultra-connectivity and experience management. Redefining direct marketing, revenue strategy and guest experience monitoring are crucial in a digital transformation era. Providing excellent customer experience is paramount for sustaining positive impact on the market. Understand the “why” behind the “what” enabling you to deliver personalized content and services based on multiple data points to reach the next level customer satisfaction. A total revenue strategy in hospitality calls for reduced costs through direct bookings and the first step is ownership of a customized booking engine that delivers smooth and personalized guest experience. The incorporation of flexible packages, add-on amenities, online ordering and digital payments is also essential to evolve today’s hospitality enterprise to tomorrow’s business leader.